Welcome to Entity Identity

Hello! And welcome!
My name is Hayley and I am a wife, fur-parent, succulentholic, positive thinker and tea drinker.
I am also a branding and web designer and founder of Entity Identity.

I am passionate about those who start their own business because I too recognise that constant pull to follow your dreams. I launched my own design studio once I knew I could no longer ignore the calling. Having wanting to be a designer since high school I have tried numerous jobs but always found myself being pulled back to design (even as a property manager I was designing newsletters for our landlords). 

I love to work with budding entrepreneurs who are ready to show their business to the world but are struggling to reach their market. I work with them to tap into their business identity to create a brand that matches their message.

Entity Identity is all about discovering your business's identity and showcasing it with design.

"People don't buy what you do, they buy why you do it."
- Simon Sinek
Hayley Philip
Founder & Designer

I believe business should be about purpose

I love working with entrepreneurs because they tend to be in business because they are passionate about what they are doing and I believe if you have passion you can achieve those goals you set up. There is fire in entrepreneurs to create their own life, and I believe that is incredible and inspiring. These people are the people that will change the world.

I believe in creating authentic brands to show to the world why you are in business and why you do what you do. There is something so empowering about being represented in a authentic way.

Trust plays such an important role when people are purchasing products and service, if people trust you they are more likely to purchase from you and the best way to build trust is being authentic.

This is why branding plays such an important role in business.

Proof that your "Why" is super important t you

Proof that your "why" is super important to building your business
How great leaders inspire action - Simon Sinek

Our mission, vision & values...


Our mission is creating impactful designs reflecting a business's identity.


Create a culture of businesses with soul & purpose.


Create a culture of businesses with soul & purpose.